Local Loop is a locally built advertising network designed specifically for businesses serving the Upper Cumberland.
We’re inside businesses, gathering places, lodging properties, and other locations where people throughout the UC already spend time. Some are the people who live here; others are visiting. Local Loop helps reach both.
Choose the markets and audiences that matter to your business, give us your message, and we handle the rest.
Local businesses. Local places. Local customers.
There are plenty of ways to advertise. Local Loop is built around one very specific idea: KEEP LOCAL ATTENTION LOCAL
Your customers are already eating at locally owned restaurants, sitting in waiting rooms, getting their cars serviced, taking their kids somewhere after school, shopping, working, meeting friends, and spending time throughout the Upper Cumberland.
At the same time, thousands of visitors are staying in cabins, Airbnbs, campgrounds, hotels, vacation rentals, and other lodging throughout the region, wondering: Where should we eat? What should we do? Where should we shop? What’s happening around here?
Local Loop puts Upper Cumberland businesses directly into both of those environments. Not through another algorithm. Not buried in somebody’s feed. Right here. Where the customer already is.
Because the Upper Cumberland doesn’t need another advertising platform built somewhere else. So we built one here that helps local businesses discover each other, helps residents find businesses they may have been driving past for years, helps visitors experience the places we actually want them to find, and keeps more local advertising connected to the communities it is supposed to serve.
Focus on the market closest to your customers.
Build visibility across neighboring Upper Cumberland markets.
One campaign across the full Local Loop regional network.
The Upper Cumberland is one region. But businesses don’t all serve it the same way.
Local Loop is built around a regional network of interconnected market loops, allowing advertisers to focus locally, expand regionally, or scale across the entire Upper Cumberland footprint.
Each Loop represents a real commercial and audience concentration within the region designed around where people actually live, work, travel, and spend money.
All eight regional market loops combined into a single unified campaign.
One network. One regional presence.
Full Upper Cumberland coverage.
Cookeville, Algood, Baxter, and Monterey are the highest-density commercial and labor-force markets in the UC and the primary drivers of regional advertising demand.
Crossville, Fairfield Glade, Pleasant Hill, and surrounding Cumberland County. A strong blend of local population and tourism-driven traffic.
Covering McMinnville, Morrison, and surrounding Warren and Cannon Counties. A growing industrial and workforce market with strong potential for retail advertising reach.
Serving Sparta, Doyle, Spencer, and the Fall Creek Falls recreational corridor. A hybrid market providing visibility for hospitality, dining, and outdoor recreation businesses.
Covering Livingston, Gainesboro, Celina, and Byrdstown in Overton, Jackson, Clay, and Pickett counties. A recreation-driven market anchored by Dale Hollow and Livingston.
Serving Smithville, Alexandria, Carthage, and Gordonsville across DeKalb and Smith counties. A balanced local market around the Center Hill Lake corridor.
Covering Lafayette and Red Boiling Springs in Macon County. A smaller but meaningful market with a strong local business identity and room for early network anchoring.
Serving Jamestown, Allardt, and Clarkrange across Fentress County. An emerging market with growing institutional investment and an expanding workforce presence.
Choose the Upper Cumberland markets that fit your business. You’re buying visibility inside a local market, not individual screens.
Reach locals, visitors, or both depending on your campaign.
You don’t need to have a finished ad. Tell us what you’re trying to accomplish, and we’ll design it for you.
Your ad runs across eligible Local Loop Host Partners in your selected markets.
Update your message as your business changes, seasonally, or anytime.
Drive action with QR codes, websites, phone calls, reservations, or directions.
Local Loop is built around two interconnected networks. Both are local. They simply reach people at different moments.
Community Loop screens are placed inside businesses and gathering places used primarily by local residents right here in the Upper Cumberland.
The Community Loop creates something traditional digital advertising often struggles to deliver: Repeated local visibility. People see your business as they move through their everyday lives.
Visitor Loop screens are placed inside Airbnbs, cabins, campgrounds, hotels, vacation rentals, RV parks, and other lodging destinations. These are people actively deciding:
Where should we eat?
What should we do?
Where should we shop?
What should we experience while we’re here?
Local Loop helps introduce them to local businesses before they ever start searching.
Get the Entire Upper Cumberland for $375/Month.
Businesses that help us build Local Loop from the beginning receive something that won’t be part of the regular advertising program.